alliteration
Alliteration (noun) means the repetition of the same initial consonant sound across nearby words, as in "wild and windy" or "Peter Piper picked". Example: “The headline used alliteration to make it stick.”
How to use alliteration
Learner’s notesIn plain EnglishRepeating the same starting sound in nearby words.
Fill the gap
Can you complete this real example?
The headline used _____ to make it stick.
Etymology
From Latin "ad-" (to) plus "littera" (letter) — letters set alongside one another.