noun

analytics

an-uh-LIT-iks

Analytics (noun) means the systematic study of data in order to find patterns and support decisions, especially data collected about how people use a website, app or business service. Example: “Analytics showed that most visitors left before the second paragraph.”

noun

The systematic study of data in order to find patterns and support decisions, especially data collected about how people use a website, app or business service.

"Analytics showed that most visitors left before the second paragraph."

"The team runs weekly analytics on churn and sign-ups."

The software used to collect and display such data, together with the reports it produces.

"We swapped our analytics for a privacy-focused alternative."

"Check the analytics before you rewrite the landing page."

How to Use Analytics

Learner’s notes

In plain EnglishLooking at the numbers your website or business produces to work out what is going on.

When to use it

Standard business and technology vocabulary.

Memory tip

Like 'mathematics' and 'economics', it ends in -s but usually behaves as a singular noun.

Trace the full origin ↓

Easily confused with

analysis → analytic metrics

Common pairings

web analytics predictive analytics analytics dashboard run the analytics

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Test yourself on “analytics” A quick quiz — meaning, synonyms & usage →

Fill the Gap

Can you complete this real example?

_____ showed that most visitors left before the second paragraph.

Etymology

From Greek analutika, relating to analusis 'a loosening up, resolution into parts'.

Origin: Greek

Synonyms

View more →

data analysis data analytics business intelligence metrics analytics platform tracking tool dashboard

Related Words

Data statistics dashboard back end

Frequently Asked Questions

What is the difference between analytics and analysis?

Analysis is the act of examining something closely, and can apply to anything from a poem to a blood sample. Analytics is the ongoing, systematic practice of turning data into insight, usually with tools, dashboards and repeatable methods behind it.

What is the difference between analytics and data science?

Analytics generally answers questions about what happened and why, using established metrics and reports. Data science leans further into building statistical models and machine learning systems that predict what will happen next, though the two overlap heavily in practice.

Is analytics singular or plural?

It normally takes a singular verb when it names the field or the tool: 'analytics shows a drop in traffic'. Plural agreement does appear, but singular is the safer default in business writing.

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Data statistics dashboard back end