noun
Uncommon
branding
BRAN-dihng
Branding (noun) means the overall design, name, and image a company uses to present itself to the public. Example: “The startup hired a design agency to handle its branding.”
noun
1
The overall design, name, and image a company uses to present itself to the public.
"The startup hired a design agency to handle its branding."
"Good branding makes a product instantly recognisable."
"The shop's branding uses soft green colours and a friendly hand-drawn logo."
2
The act of marking livestock or, historically, people, with a hot iron.
"Branding is done to identify cattle that graze on open land."
"The farmer told us that branding hurts the animals, so many now use ear tags."
"Branding of horses was once common practice on the old ranches."
How to use branding
Learner’s notesIn plain EnglishThe visual identity and reputation a business builds around its name and logo.
Common pairings
brand branding strategy
corporate branding
branding campaign
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Word forms
- Plural
- brandings
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The startup hired a design agency to handle its _____.
Synonyms
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Rhymes for branding
landing
handing
sanding
standing
demanding
upstanding
commanding
outstanding
understanding
grandstanding
notwithstanding
misunderstanding
See all rhymes for branding →
Frequently asked questions
What does “branding” mean?
The word “branding” means the overall design, name, and image a company uses to present itself to the public. In plain terms, the visual identity and reputation a business builds around its name and logo.
How do you pronounce “branding”?
“Branding” is pronounced BRAN-dihng (/ˈbrændɪŋ/ in IPA).
How do you use “branding” in a sentence?
Here is “branding” used in a sentence: “The startup hired a design agency to handle its branding.”
What part of speech is “branding”?
“Branding” is a noun.
Is “branding” a common word?
“Branding” is an uncommon word in modern English.
How many meanings does “branding” have?
“Branding” has 2 distinct senses listed in this dictionary. The most common is: the overall design, name, and image a company uses to present itself to the public.
What is the difference between branding and marketing?
Branding refers specifically to the overall design, name, and image a company uses to present itself to the public, such as its logo, colours, and tone. Marketing is the broader set of activities used to promote and sell products, which includes branding as one component alongside advertising, pricing, and distribution.
What is the difference between branding and a logo?
A logo is just the visual symbol or mark representing a company, while branding encompasses the entire identity built around that company, including its name, image, values, and how it is presented to the public. A logo is one piece of a larger branding strategy.
Where does the marketing use of "branding" come from?
The marketing sense of branding derives from the older, literal practice of marking livestock, or historically people, with a hot iron to show ownership, which evolved into the modern idea of marking a company's products with a distinctive identity.
