noun
Heineken
noun
1
Informal, jokey use of the brand name to mean something that reaches or affects places or people that other, similar things cannot, echoing an old advertising slogan.
"This new painkiller is a real Heineken — it works where nothing else has."
How to Use Heineken
Learner’s notesIn plain EnglishA jokey way of praising something's unusual reach or effectiveness, borrowed from a beer advert's catchphrase.
When to use it
Informal and slightly dated; mostly understood by people familiar with the original UK advertising campaign.
Word Forms
Heinekens plural, Heinekens plural
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This new painkiller is a real _____ — it works where nothing else has.