abbreviation

OOTD

oh-oh-tee-DEE

OOTD (abbreviation) means Outfit of the day: a photo or post showing what someone is wearing, used especially as a hashtag on Instagram and TikTok. Example: “She posts an OOTD every morning before the school run.”

abbreviation

informal Outfit of the day: a photo or post showing what someone is wearing, used especially as a hashtag on Instagram and TikTok.

"She posts an OOTD every morning before the school run."

"#OOTD: charity-shop blazer, jeans and the only boots that survived winter."

How to Use OOTD

Learner’s notes

In plain EnglishA photo of what you are wearing today.

When to use it

Social media slang; belongs in captions and hashtags, not formal writing.

Memory tip

Related tags follow the same pattern, such as OOTN for outfit of the night.

Trace the full origin ↓

Easily confused with

GRWM fit check fit pic

Common pairings

#OOTD OOTD post casual OOTD today's OOTD

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Fill the Gap

Can you complete this real example?

She posts an _____ every morning before the school run.

Etymology

An initialism of 'outfit of the day', formed on the same pattern as other social-media hashtags.

Origin: English

Synonyms

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outfit post fit pic look of the day

Frequently Asked Questions

What does OOTD mean on Instagram?

It labels a photo of the clothes the poster is wearing that day. It is used both as a caption and as a hashtag so that people browsing fashion content can find the post.

What is the difference between OOTD and a fit pic?

They describe the same thing, but OOTD implies a daily, diary-like post while 'fit pic' emphasises the photograph of a particular outfit and is more common among menswear and streetwear communities.