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noun Uncommon

Rolex

ROH-lehks

Rolex (noun) means a luxury wristwatch made by the Swiss company Rolex. Example: “He treated himself to a Rolex after closing the deal.”

noun
1
A luxury wristwatch made by the Swiss company Rolex.
"He treated himself to a Rolex after closing the deal."

How to use Rolex

Learner’s notes

In plain EnglishA famous, expensive brand of watch, often used loosely to mean "an expensive watch" in general.

Word forms

Rolexes plural, rolexes plural

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Fill the gap

Can you complete this real example?

He treated himself to a _____ after closing the deal.

Etymology

Invented as a made-up brand name in 1908 by watchmaker Hans Wilsdorf, who wanted something short and easy to say in any language.

· First attested 1908

Class of 1908 Rolex joined the language around 1908.
See the full Class of 1908 →

Frequently asked questions

What does “Rolex” mean?

The word “Rolex” means a luxury wristwatch made by the Swiss company Rolex. In plain terms, a famous, expensive brand of watch, often used loosely to mean "an expensive watch" in general.

How do you pronounce “Rolex”?

“Rolex” is pronounced ROH-lehks (/ˈɹəʊlɛks/ in IPA).

How do you use “Rolex” in a sentence?

Here is “Rolex” used in a sentence: “He treated himself to a Rolex after closing the deal.”

What part of speech is “Rolex”?

“Rolex” is a noun.

Where does the word “Rolex” come from?

The word “Rolex” dates back to around 1908. Invented as a made-up brand name in 1908 by watchmaker Hans Wilsdorf, who wanted something short and easy to say in any language.

Is “Rolex” a common word?

“Rolex” is an uncommon word in modern English.

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