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noun Uncommon

Rolex

ROH-lehks
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Rolex (noun) means a luxury wristwatch made by the Swiss company Rolex. Example: “He treated himself to a Rolex after closing the deal.”

noun
1
A luxury wristwatch made by the Swiss company Rolex.
"He pulled up his sleeve and there on his scrawny arm hung a Rolex the size of Big Ben." — Dorothea Benton Frank, Carolina Girls (2015)
"He treated himself to a Rolex after closing the deal."

How to use Rolex

Learner’s notes

In plain EnglishA famous, expensive brand of watch, often used loosely to mean "an expensive watch" in general.

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Word forms

Plural
Rolexes
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Fill the gap

Can you complete this real example?

He treated himself to a _____ after closing the deal.

Etymology

Invented as a made-up brand name in 1908 by watchmaker Hans Wilsdorf, who wanted something short and easy to say in any language.

· First attested 1908

Class of 1908 Rolex joined the language around 1908.
See the full Class of 1908 →

Frequently asked questions

What does “Rolex” mean?
The word “Rolex” means a luxury wristwatch made by the Swiss company Rolex. In plain terms, a famous, expensive brand of watch, often used loosely to mean "an expensive watch" in general.
How do you pronounce “Rolex”?
“Rolex” is pronounced ROH-lehks (/ˈɹəʊlɛks/ in IPA).
How do you use “Rolex” in a sentence?
Here is “Rolex” used in a sentence: “He treated himself to a Rolex after closing the deal.”
What part of speech is “Rolex”?
“Rolex” is a noun.
Where does the word “Rolex” come from?
The word “Rolex” dates back to around 1908. Invented as a made-up brand name in 1908 by watchmaker Hans Wilsdorf, who wanted something short and easy to say in any language.
Is “Rolex” a common word?
“Rolex” is an uncommon word in modern English.

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