noun
Rolex
ROH-lehks
noun
1
A luxury wristwatch made by the Swiss company Rolex.
"He treated himself to a Rolex after closing the deal."
How to Use Rolex
Learner’s notesIn plain EnglishA famous, expensive brand of watch, often used loosely to mean "an expensive watch" in general.
Word Forms
Rolexes plural, rolexes plural
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Etymology
Invented as a made-up brand name in 1908 by watchmaker Hans Wilsdorf, who wanted something short and easy to say in any language.