analytics

What is the opposite of analytics? Here is what we hold, with its meaning and related words.

Noun — The systematic study of data in order to find patterns and support decisions, especially data collected about how people use a website, app or business service.

Synonyms by Meaning

1. noun

The systematic study of data in order to find patterns and support decisions, especially data collected about how people use a website, app or business service.

“Analytics showed that most visitors left before the second paragraph.”

data analysis data analytics business intelligence metrics

2. noun

The software used to collect and display such data, together with the reports it produces.

“We swapped our analytics for a privacy-focused alternative.”

analytics platform tracking tool dashboard

How to use analytics

The word patterns that sound natural to a native speaker.

web analytics predictive analytics analytics dashboard run the analytics

Standard business and technology vocabulary.

Etymology

From Greek analutika, relating to analusis 'a loosening up, resolution into parts'.

Full origin of analytics →

Frequently asked questions

What is the difference between analytics and analysis?

Analysis is the act of examining something closely, and can apply to anything from a poem to a blood sample. Analytics is the ongoing, systematic practice of turning data into insight, usually with tools, dashboards and repeatable methods behind it.

What is the difference between analytics and data science?

Analytics generally answers questions about what happened and why, using established metrics and reports. Data science leans further into building statistical models and machine learning systems that predict what will happen next, though the two overlap heavily in practice.

Is analytics singular or plural?

It normally takes a singular verb when it names the field or the tool: 'analytics shows a drop in traffic'. Plural agreement does appear, but singular is the safer default in business writing.

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dashboard metrics

Nearby words

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