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noun Common

hype

hyp

Hype (noun) means exaggerated promotion or buzz around something, often overselling how good it really is. Example: “Critics said the movie never lived up to the hype.”

noun
1
Exaggerated promotion or buzz around something, often overselling how good it really is.
"Critics said the movie never lived up to the hype."
"There was so much hype around the new phone before launch."
verb
1
To promote something heavily, often exaggerating its qualities.
"The label hyped the album for months before release."
adjective
1
Informal: excited or thrilled about something.
"I'm so hype for the concert tonight!"

How to Use Hype

Learner’s notes

In plain EnglishLoud, often overblown promotion — or, in slang, being excited.

Common mistake

As a noun, hype is usually uncountable — avoid "a hype" or "hypes" in standard writing.

When to use it

The adjective sense ("I'm hype") is informal slang, common in speech and social media.

Common pairings
hype something up live up to the hype so hype

Word Forms

more hype comparative, hyped past tense, hypes plural, hypes singular, most hype superlative

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Test yourself on “hype” A quick quiz — meaning, synonyms & usage

Fill the Gap

Can you complete this real example?

Critics said the movie never lived up to the _____.

Etymology

A clipped, shortened form of "hyperbole."

Related Words

Rhymes for hype

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Frequently Asked Questions

What does “hype” mean?

The word “hype” means exaggerated promotion or buzz around something, often overselling how good it really is. In plain terms, loud, often overblown promotion — or, in slang, being excited.

How do you pronounce “hype”?

“Hype” is pronounced hyp (/haɪp/ in IPA).

How do you use “hype” in a sentence?

Here is “hype” used in a sentence: “Critics said the movie never lived up to the hype.”

What part of speech is “hype”?

Depending on how it is used, “hype” can be a noun, a verb and an adjective.

Is “hype” a common word?

“Hype” is a fairly common word in modern English.

How many meanings does “hype” have?

“Hype” has 3 distinct senses listed in this dictionary. The most common is: exaggerated promotion or buzz around something, often overselling how good it really is.

Is hype a negative word?

As a noun, hype usually carries a sceptical edge: it means exaggerated promotion or buzz that oversells how good something really is, so calling a product "all hype" implies it will not live up to its promotion. The informal adjective sense is positive, though, meaning excited or thrilled, as in "I'm hype for the weekend."

What is the difference between hype and buzz?

Buzz is general excitement and talk around something, and it can arise naturally. Hype is stronger and usually implies deliberate, exaggerated promotion that oversells the thing being talked about, which is why "hype" more often sounds critical.

Is it "hyped" or "hype" when you mean excited?

Both occur in informal English. "Hyped" (often "hyped up") is the more widely used form, while "hype" as an adjective — "I'm so hype right now" — is newer slang meaning excited or thrilled. Neither form suits formal writing.

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