hype in French
hype in French
battage médiatique
(marketing) Promotion or propaganda, especially exaggerated claims.
matraquage publicitaire
(marketing) Promotion or propaganda, especially exaggerated claims.
promotion
(marketing) Promotion or propaganda, especially exaggerated claims.
propagande
(marketing) Promotion or propaganda, especially exaggerated claims.
promouvoir
(transitive) To promote heavily; to advertise or build up.