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buy high, sell low

What does buy high, sell low mean?

A self-aware inversion of investing's golden rule, used ironically to mock the community's habit of buying at tops and panic-selling at bottoms.

"Bought the top, sold the bottom — buy high, sell low, baby."

Origin

Ironic WSB catchphrase reversing 'buy low, sell high' to satirize retail traders' worst instincts.

Frequently asked questions

What does 'buy high, sell low' mean?
It's an ironic inversion of investing's golden rule ('buy low, sell high'), used to mock the habit of buying at market tops and panic-selling at bottoms — the opposite of what you should do.
Is 'buy high, sell low' serious advice?
No — it's deliberately self-deprecating. WSB traders say it jokingly to make fun of their own worst money-losing instincts.
Where does the phrase come from?
It's a WSB catchphrase that flips the classic maxim 'buy low, sell high' to satirize how retail traders often trade at exactly the wrong times.
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Slang definitions: FreeDict original editorial.