General
churn
What does churn mean?
The rate at which customers cancel or employees quit over a period.
"Monthly churn crept up to four percent after the price hike."
Origin
From 'churning' (agitation); subscription-economy metric.
Frequently asked questions
What does churn mean in business?
It's the rate at which customers cancel or employees quit over a given period.
How do you use churn in a sentence?
For example: 'Monthly churn crept up to four percent after the price hike.'
Where does the term churn come from?
It comes from 'churning' or agitation, and became a key metric in the subscription economy.
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