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dogfishing

What does dogfishing mean?

Using photos with a cute dog you don't actually own on a dating app to come across as warmer, more responsible, and more attractive to match with.

"Turns out the golden retriever was his mate's, full-on dogfishing."

Origin

A pet-themed spin on 'catfishing', specifically about using dogs as profile bait. Popularised through dating-app culture and viral posts in the late 2010s.

Frequently asked questions

What does dogfishing mean on dating apps?
It's posing with a cute dog that isn't yours in your profile photos to seem more lovable and responsible, luring matches under false pretences.
Why does dogfishing work?
People are far more likely to swipe on someone who appears to be a caring pet owner, so a borrowed dog boosts perceived attractiveness.
Is dogfishing the same as catfishing?
It's a niche form of it; the person is real, but the dog used as bait is the lie.
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Slang definitions: FreeDict original editorial.