Internet
ratio bait
What does ratio bait mean?
A tweet posted to provoke a tidal wave of angry quote-tweets and replies, usually a deliberately stupid or inflammatory take. The poster either wants the engagement, the clout, or both — getting ratioed is the goal, not the failure.
"'Cereal before milk is a war crime' — pure ratio bait, he knew exactly what he was doing."
Origin
Grew out of the Twitter 'ratio' concept (more replies than likes = bad tweet). By the late 2010s users clocked that controversy farms engagement, and 'ratio bait' named the deliberate version.
Frequently asked questions
What does ratio bait mean?
Ratio bait is a tweet engineered to get ratioed — deliberately provoking a pile-on of replies.
How do you use ratio bait in a sentence?
"That's just ratio bait, don't give it the engagement."
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