General
move the needle
What does move the needle mean?
To create a change substantial enough that people or metrics will actually register it, typically on a KPI. If it doesn't move the needle, it isn't worth doing.
"A new logo is nice but it won't move the needle on revenue."
Origin
Metaphor from gauges and dials where a moving needle signals real change; common since the 2000s.
Frequently asked questions
What does move the needle mean?
It means to make a change big enough to be noticed on a metric or KPI; if something doesn't move the needle, it's not considered worthwhile.
How is move the needle used at work?
It's used to judge whether an initiative will produce measurable impact, as in 'Will this actually move the needle on sales?'
Where does the phrase come from?
It comes from gauges and dials where a moving needle signals real change; it's been common in business since the 2000s.
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