General
pain point
What does pain point mean?
A recurring problem or source of friction for a customer or user that a product could solve.
"Slow checkout is the biggest pain point in the funnel."
Origin
Sales and marketing coinage framing customer problems as 'pain'.
Frequently asked questions
What is a pain point?
It's a recurring problem or source of friction for a customer or user that a product or service could solve.
How is pain point used in sales and marketing?
Teams identify pain points to understand what frustrates customers so they can position a solution, as in 'slow checkout is the biggest pain point'.
Where does the term come from?
It's a sales and marketing coinage that frames customer problems as 'pain' to be relieved.
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