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low-hanging fruit

4 synonyms and 2 antonyms for low-hanging fruit, grouped by meaning and by how common each one is.

Noun — The easiest tasks, targets or gains available, achieved with the least effort. In business it usually means the quick wins a team goes after before tackling anything hard.

Synonyms

Rare, literary or technical

Precise, but they will stand out — check the sense before using one.

quick wins easy pickings soft targets easy money

Antonyms

heavy lifting hard yards

How to use low-hanging fruit

The word patterns that sound natural to a native speaker.

pick the low-hanging fruit plenty of low-hanging fruit beyond the low-hanging fruit low-hanging fruit first

Business jargon, now so overused that it is a standard entry on office cliche lists. It is uncountable, so there is no plural: say plenty of low-hanging fruit, not low-hanging fruits.

Etymology

A metaphor from harvesting: the fruit within arm's reach is picked first because it needs no ladder.

Full origin of low-hanging fruit →

Frequently asked questions

Is low-hanging fruit a compliment or a criticism?

It depends on the framing. Going after low-hanging fruit is sensible prioritisation when resources are tight, but describing someone's results as only low-hanging fruit suggests they took the easy option and left the real problems untouched.

Is the plural "low-hanging fruits"?

No. Fruit is uncountable in this idiom, so the phrase stays the same whether you mean one easy task or twenty. Say there is a lot of low-hanging fruit.

Nearby words

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Synonyms and antonyms from Wiktionary, CC BY-SA.