positioning
8 synonyms for positioning, grouped by meaning and by how common each one is.
Noun — The act or process of placing something, or the strategy behind how a brand or product is presented to its market.
Synonyms
Everyday swaps
Common words most readers know — safe in any writing.
Less common
Still standard English, but they carry more weight.
Rare, literary or technical
Precise, but they will stand out — check the sense before using one.
brand strategy
market strategy
locating
emplacement
How to use positioning
The word patterns that sound natural to a native speaker.
brand positioning
strategic positioning
Frequently asked questions
What does “positioning” mean?
The word “positioning” means the act or process of placing something, or the strategy behind how a brand or product is presented to its market. In plain terms, where or how something is placed, including how a company presents itself competitively.
How do you pronounce “positioning”?
“Positioning” is pronounced puh-ZIH-shuh-nihng (/pəˈzɪʃənɪŋ/ in IPA).
How do you use “positioning” in a sentence?
Here is “positioning” used in a sentence: “The team spent weeks on the brand's market positioning.”
What part of speech is “positioning”?
“Positioning” is a noun.
Is “positioning” a common word?
“Positioning” is an uncommon word in modern English.
What is the difference between positioning and position?
Positioning refers to the ongoing act or process of placing something, or the strategy used to present a brand in its market, while position refers to the resulting location or standing itself. Positioning is the process; position is the outcome.
What does positioning mean in marketing?
In marketing, positioning describes the strategy behind how a brand or product is presented to its target market, including how it is differentiated from competitors in customers' minds. Good positioning shapes how consumers perceive a product relative to alternatives.
How is positioning used outside of business contexts?
Outside of marketing, positioning can simply mean the physical act of placing something, such as the positioning of furniture in a room or the positioning of players on a field.
