noun
Uncommon
positioning
puh-ZIH-shuh-nihng
Positioning (noun) means the act or process of placing something, or the strategy behind how a brand or product is presented to its market. Example: “The team spent weeks on the brand's market positioning.”
noun
1
The act or process of placing something, or the strategy behind how a brand or product is presented to its market.
"The team spent weeks on the brand's market positioning."
"Careful camera positioning made the small room look spacious."
"Good positioning of the lamp will stop glare on your screen."
How to use positioning
Learner’s notesIn plain EnglishWhere or how something is placed, including how a company presents itself competitively.
Common pairings
brand positioning
strategic positioning
Vocabulary Flow
Build your vocabulary from words like positioning.
Vocabulary Flow serves the next word, and the next — meaning, pronunciation and an example each time. Practice at your level, or learn English in your own language.
Start vocabulary practice
Word forms
- Plural
- positionings
Fill the gap
Can you complete this real example?
The team spent weeks on the brand's market _____.
Synonyms
View more →Related words
Rhymes for positioning
See all rhymes for positioning →Frequently asked questions
What does “positioning” mean?
The word “positioning” means the act or process of placing something, or the strategy behind how a brand or product is presented to its market. In plain terms, where or how something is placed, including how a company presents itself competitively.
How do you pronounce “positioning”?
“Positioning” is pronounced puh-ZIH-shuh-nihng (/pəˈzɪʃənɪŋ/ in IPA).
How do you use “positioning” in a sentence?
Here is “positioning” used in a sentence: “The team spent weeks on the brand's market positioning.”
What part of speech is “positioning”?
“Positioning” is a noun.
Is “positioning” a common word?
“Positioning” is an uncommon word in modern English.
What is the difference between positioning and position?
Positioning refers to the ongoing act or process of placing something, or the strategy used to present a brand in its market, while position refers to the resulting location or standing itself. Positioning is the process; position is the outcome.
What does positioning mean in marketing?
In marketing, positioning describes the strategy behind how a brand or product is presented to its target market, including how it is differentiated from competitors in customers' minds. Good positioning shapes how consumers perceive a product relative to alternatives.
How is positioning used outside of business contexts?
Outside of marketing, positioning can simply mean the physical act of placing something, such as the positioning of furniture in a room or the positioning of players on a field.
Featured in
Vocabulary lists that include positioning:
