USP
5 synonyms for USP, grouped by meaning and by how common each one is.
Noun — The particular feature that makes a product, service or person different from and better than the competition, and the reason a customer should choose it.
Synonyms
Everyday swaps
Common words most readers know — safe in any writing.
Rare, literary or technical
Precise, but they will stand out — check the sense before using one.
How to use USP
The word patterns that sound natural to a native speaker.
clear USP
what's your USP
strong USP
USP-driven
Standard business and marketing vocabulary, especially in the UK; used freely in pitches and briefs.
Etymology
An initialism of 'unique selling point', also expanded as 'unique selling proposition'.
Full origin of USP →Frequently asked questions
What does USP stand for?
In marketing it stands for unique selling point, sometimes given as unique selling proposition. Both refer to the single clearest reason a buyer would pick you rather than a rival.
What makes a good USP?
It has to be true, specific, and hard for competitors to copy or claim themselves. 'Great customer service' fails on all three counts; 'the only insurer that pays out within 24 hours' passes.
What is the difference between a USP and a value proposition?
A USP is the one thing that sets you apart from competitors. A value proposition is the fuller statement of what a customer gets and why it is worth the price, and it usually contains the USP within it.
