USP
USP (noun) means the particular feature that makes a product, service or person different from and better than the competition, and the reason a customer should choose it. Example: “Their USP is that every repair is done the same day or it's free.”
How to use USP
Learner’s notesIn plain EnglishThe one thing that makes your product different from everyone else's.
Standard business and marketing vocabulary, especially in the UK; used freely in pitches and briefs.
Written as three capitals. Saying 'a unique USP' is redundant, since the U already means unique.
Trace the full origin ↓Fill the gap
Can you complete this real example?
Their _____ is that every repair is done the same day or it's free.
Etymology
An initialism of 'unique selling point', also expanded as 'unique selling proposition'.
Synonyms
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Rhymes for USP
See all rhymes for USP →Frequently asked questions
What does USP stand for?
In marketing it stands for unique selling point, sometimes given as unique selling proposition. Both refer to the single clearest reason a buyer would pick you rather than a rival.
What makes a good USP?
It has to be true, specific, and hard for competitors to copy or claim themselves. 'Great customer service' fails on all three counts; 'the only insurer that pays out within 24 hours' passes.
What is the difference between a USP and a value proposition?
A USP is the one thing that sets you apart from competitors. A value proposition is the fuller statement of what a customer gets and why it is worth the price, and it usually contains the USP within it.
What is the meaning of USP?
"USP" (noun) means the particular feature that makes a product, service or person different from and better than the competition, and the reason a customer should choose it.