brand loyalty in Finnish
brand loyalty in Finnish
brändiuskollisuus
(business, marketing) The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment.
merkkiuskollisuus
(business, marketing) The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment.