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brand loyalty in Italian

brand loyalty in Italian is fedeltà alla marca.

brand loyalty in Italian

fedeltà alla marca
noun
(business, marketing) The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment.
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What is "brand loyalty" in Italian?

"brand loyalty" in Italian is fedeltà alla marca.

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Translations from WikDict, CC BY-SA · example sentences from Tatoeba, CC BY 2.0 FR.