soft power in German
soft power in German
Soft Power
(politics) Political influence that is extended by means of diplomacy, media, international assistance, cultural exchanges, etc., rather than by such "hard" means as military intervention or punitive economic measures.
weiche Macht
(politics) Political influence that is extended by means of diplomacy, media, international assistance, cultural exchanges, etc., rather than by such "hard" means as military intervention or punitive economic measures.