soft power in Russian
soft power in Russian
мя́гкая власть
(politics) Political influence that is extended by means of diplomacy, media, international assistance, cultural exchanges, etc., rather than by such "hard" means as military intervention or punitive economic measures.
мя́гкая си́ла
(politics) Political influence that is extended by means of diplomacy, media, international assistance, cultural exchanges, etc., rather than by such "hard" means as military intervention or punitive economic measures.