prime time in Russian
prime time in Russian
лу́чшее эфи́рное вре́мя
(television, radio) The block of programming on television during the middle of the evening, usually between 7:00 pm and 11:00 pm.
прайм-та́йм
(television, radio) The block of programming on television during the middle of the evening, usually between 7:00 pm and 11:00 pm.