noun
assurance
uh-SHAW-ruhns
noun
1
A confident promise or statement meant to remove doubt.
"He gave his assurance that the deadline would be met."
2
Confidence in oneself; self-assured certainty.
"She spoke with the assurance of someone who knew the subject cold."
3
British English term for insurance, especially life insurance.
"He took out a life assurance policy for his family."
How to Use Assurance
Learner’s notesIn plain EnglishA confident promise, or the feeling of confidence itself; in British English, also a term for insurance.
UK vs US
British English traditionally distinguishes "life assurance" (a policy that will definitely pay out eventually) from general "insurance" — American English tends to use "insurance" for both.
Common pairings
give assurance
quiet assurance
life assurance
Word Forms
assurances plural
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He gave his _____ that the deadline would be met.
Etymology
From Old French asseürance, from asseürer ("to assure"), from Latin ad- plus securus ("safe, secure").