conversion
kuhn-VURSHN
Conversion (noun) means the act of changing something from one form, use, or state into another. Example: “The conversion of the barn into a studio took the builders months.”
noun
1
The act of changing something from one form, use, or state into another.
"The conversion of the barn into a studio took the builders months."
"The conversion of the old warehouse into flats took over a year."
"The conversion of the file from PDF to Word was quick and easy."
2
A change of religion, belief, or opinion.
"Her conversion to a new faith followed years of quiet reflection."
"The novel describes the sudden conversion of a lifelong sceptic."
"His conversion to Buddhism surprised his family."
3
(marketing) The moment a visitor completes a desired action, such as making a purchase.
"Each conversion on the shop's site means someone bought something."
"Clearer buttons led to more conversions for the small online business."
"The website's conversion rate improved after the redesign."
4
(rugby) A kick taken after a try that, if successful, adds extra points.
"His conversion from the touchline sailed neatly between the posts."
"The fly-half stepped up and kicked an easy conversion to add two points."
"He missed the conversion, so the score stayed at 5-0."
How to use conversion
Learner’s notesIn plain EnglishThe process of turning something into something else, whether that's a building, a belief, a customer, or a rugby score.
Common pairings
loft conversion
religious conversion
conversion rate
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Word forms
- Plural
- conversions
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The _____ of the barn into a studio took the builders months.
Etymology
From Latin conversio, "a turning around, a change," from convertere.
Synonyms
View more →
changeover
alteration
adaptation
switch
translation
remodelling
development
metamorphosis
transfiguration
transfigurement
transformation
transmogrification
Antonyms
Related words
Rhymes for conversion
region
ablation
allusion
emulsion
ideation
novation
diffusion
elocution
extension
oxidation
perfusion
selection
See all rhymes for conversion →
Frequently asked questions
What does “conversion” mean?
The word “conversion” means the act of changing something from one form, use, or state into another. In plain terms, the process of turning something into something else, whether that's a building, a belief, a customer, or a rugby score.
How do you pronounce “conversion”?
“Conversion” is pronounced kuhn-VURSHN (/kənˈvɝʒən/ in IPA).
How do you use “conversion” in a sentence?
Here is “conversion” used in a sentence: “The conversion of the old warehouse into flats took over a year.”
What is another word for “conversion”?
Words with a similar meaning to “conversion” include development, metamorphosis, transfiguration, transfigurement, transformation and transmogrification.
What is the opposite of “conversion”?
The opposite of “conversion” — its antonyms — are deconversion, restoration and reversion.
What part of speech is “conversion”?
“Conversion” is a noun.
Where does the word “conversion” come from?
The word “conversion” comes from Latin. From Latin conversio, "a turning around, a change," from convertere.
Is “conversion” a common word?
“Conversion” is a fairly common word in modern English, usually learned at around the B2 level.
What is the difference between "conversion" and "transformation"?
Both describe change, but "conversion" stresses changing something from one form, use, or state into another for a specific purpose, such as a currency conversion or a loft conversion. "Transformation" suggests a more complete or dramatic change in nature or appearance, without the sense of adapting for a particular use.
What preposition is used with "conversion"?
"Conversion" is usually followed by "to" for the resulting state or belief, as in "conversion to Christianity" or "conversion to metric." You use "from" for the starting point and "into" for the new form, as in "the conversion from oil into gas."
When does "conversion" refer to religion rather than a change of form?
"Conversion" refers to religion when it describes a change of faith, belief, or opinion, such as a person's conversion to a new religion. In other contexts it means physically or functionally changing something, like the conversion of a building or the conversion of data.
What are common collocations with "conversion"?
Frequent pairings include "currency conversion," "loft conversion," "data conversion," and "religious conversion." These show its two main uses: changing one thing into another, and changing a belief.
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