noun

flack

flak

Flack (noun) means (informal) A publicist or press agent. Example: “The studio's flack issued a statement denying the rumors.”

noun

(informal) A publicist or press agent.

"The studio's flack issued a statement denying the rumors."

verb

(informal) To promote or publicize something.

"He spent the afternoon flacking for the new film."

How to use flack

Learner’s notes

In plain EnglishInformal American term for a publicist, or the act of doing PR work for someone.

Common mistake

Don't confuse with "flak," meaning criticism or anti-aircraft fire.

Easily confused with

flak →

Word forms

flacked past tense, flacked past tense, flacks plural, flacks singular, flacks singular

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Fill the gap

Can you complete this real example?

The studio's _____ issued a statement denying the rumors.

Etymology

Origin debated; likely an independent development from an older word meaning "to flutter or flap," though often confused with "flak."

Synonyms

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fire attack blast flak pom-pom ack-ack ack-ack gun flak catcher antiaircraft flack catcher antiaircraft gun

Related words

fire term shot round damn match technology attack

Rhymes for flack

ACK jack hack back tack wack pack sack rack lack Mack Zack

See all rhymes for flack →

Frequently asked questions

What does “flack” mean?

The word “flack” means (informal) A publicist or press agent. In plain terms, informal American term for a publicist, or the act of doing PR work for someone.

How do you pronounce “flack”?

“Flack” is pronounced flak (/flæk/ in IPA).

How do you use “flack” in a sentence?

Here is “flack” used in a sentence: “The studio's flack issued a statement denying the rumors.”

What part of speech is “flack”?

Depending on how it is used, “flack” can be a noun and a verb.

How many meanings does “flack” have?

“Flack” has 2 distinct senses listed in this dictionary. The most common is: (informal) A publicist or press agent.

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