ident
Ident (noun) means a short audio or video clip a TV or radio station uses to identify itself, often between programs. Example: “The channel's new ident features a spinning logo and a burst of music.”
How to use ident
Learner’s notesIn plain EnglishA short clip that identifies a broadcaster, or informally, an ID/identifier.
Mostly British broadcasting jargon in the "TV ident" sense; also used informally as shorthand for "identification."
Word forms
more ident comparative, idented past tense, idents plural, idents singular, most ident superlative
Fill the gap
Can you complete this real example?
The channel's new _____ features a spinning logo and a burst of music.
Etymology
From a later form of ithand, itself an alteration (due to assimilation to suffix -and) of Middle English ithen, from Old Norse iðinn (“assiduous, diligent”), from iðja, iðna (“to do, perform”), from ið (“a restless motion”), equivalent to ithe + -and and/or ithe + -en. Cognate with Icelandic iðinn (“diligent”), Norwegian idig (“busy”), Danish id (“pursuit, calling, business”). More at ithand.
Rhymes for ident
See all rhymes for ident →Frequently asked questions
What does “ident” mean?
The word “ident” means a short audio or video clip a TV or radio station uses to identify itself, often between programs. In plain terms, a short clip that identifies a broadcaster, or informally, an ID/identifier.
How do you pronounce “ident”?
“Ident” is pronounced EYE-duhnt (/ˈaɪdənt/ in IPA).
How do you use “ident” in a sentence?
Here is “ident” used in a sentence: “The channel's new ident features a spinning logo and a burst of music.”
What part of speech is “ident”?
“Ident” is a noun.
How many meanings does “ident” have?
“Ident” has 2 distinct senses listed in this dictionary. The most common is: a short audio or video clip a TV or radio station uses to identify itself, often between programs.