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noun

ident

EYE-duhnt
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Ident (noun) means a short audio or video clip a TV or radio station uses to identify itself, often between programs. Example: “The channel's new ident features a spinning logo and a burst of music.”

noun
1
A short audio or video clip a TV or radio station uses to identify itself, often between programs.
"The channel's new ident features a spinning logo and a burst of music."
2
Short for identification, especially a piece of ID or an identifier.
"Security asked for his ident before letting him through."

How to use ident

Learner’s notes

In plain EnglishA short clip that identifies a broadcaster, or informally, an ID/identifier.

When to use it

Mostly British broadcasting jargon in the "TV ident" sense; also used informally as shorthand for "identification."

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Word forms

Plural
idents
Third person singular
idents
Past tense
idented
Comparative
more ident
Superlative
most ident
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Fill the gap

Can you complete this real example?

The channel's new _____ features a spinning logo and a burst of music.

Etymology

From a later form of ithand, which was itself an alteration (through assimilation to the suffix -and) of Middle English ithen, from Old Norse iðinn ("assiduous, diligent"), from iðja, iðna ("to do, perform"), from ið ("a restless motion"); equivalent to ithe plus -and and/or ithe plus -en. Cognate with Icelandic iðinn ("diligent"), Norwegian idig ("busy") and Danish id ("pursuit, calling, business"). See further at ithand.

Origin: Middle English

Rhymes for ident

See all rhymes for ident →

Frequently asked questions

What does “ident” mean?
The word “ident” means a short audio or video clip a TV or radio station uses to identify itself, often between programs. In plain terms, a short clip that identifies a broadcaster, or informally, an ID/identifier.
How do you pronounce “ident”?
“Ident” is pronounced EYE-duhnt (/ˈaɪdənt/ in IPA).
How do you use “ident” in a sentence?
Here is “ident” used in a sentence: “The channel's new ident features a spinning logo and a burst of music.”
What part of speech is “ident”?
“Ident” is a noun.
How many meanings does “ident” have?
“Ident” has 2 distinct senses listed in this dictionary. The most common is: a short audio or video clip a TV or radio station uses to identify itself, often between programs.