ident
Ident (noun) means a short audio or video clip a TV or radio station uses to identify itself, often between programs. Example: “The channel's new ident features a spinning logo and a burst of music.”
How to use ident
Learner’s notesIn plain EnglishA short clip that identifies a broadcaster, or informally, an ID/identifier.
Mostly British broadcasting jargon in the "TV ident" sense; also used informally as shorthand for "identification."
Word forms
- Plural
- idents
- Third person singular
- idents
- Past tense
- idented
- Comparative
- more ident
- Superlative
- most ident
Fill the gap
Can you complete this real example?
The channel's new _____ features a spinning logo and a burst of music.
Etymology
From a later form of ithand, which was itself an alteration (through assimilation to the suffix -and) of Middle English ithen, from Old Norse iðinn ("assiduous, diligent"), from iðja, iðna ("to do, perform"), from ið ("a restless motion"); equivalent to ithe plus -and and/or ithe plus -en. Cognate with Icelandic iðinn ("diligent"), Norwegian idig ("busy") and Danish id ("pursuit, calling, business"). See further at ithand.