noun
ident
EYE-duhnt
noun
1
A short audio or video clip a TV or radio station uses to identify itself, often between programs.
"The channel's new ident features a spinning logo and a burst of music."
2
Short for identification, especially a piece of ID or an identifier.
"Security asked for his ident before letting him through."
How to Use Ident
Learner’s notesIn plain EnglishA short clip that identifies a broadcaster, or informally, an ID/identifier.
When to use it
Mostly British broadcasting jargon in the "TV ident" sense; also used informally as shorthand for "identification."
Word Forms
more ident comparative, idented past tense, idents plural, idents singular, most ident superlative
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The channel's new _____ features a spinning logo and a burst of music.