noun

pareidolia

pa-ry-DOH-lee-uh

Pareidolia (noun) means the tendency to see a meaningful image, especially a face, in a random or ambiguous pattern such as clouds, wood grain or burnt toast. Example: “Seeing a face in the front of a car is pareidolia, not a hallucination.”

noun

technical The tendency to see a meaningful image, especially a face, in a random or ambiguous pattern such as clouds, wood grain or burnt toast.

"Seeing a face in the front of a car is pareidolia, not a hallucination."

"Pareidolia explains why people spot animals in cloud formations."

The same effect applied to sound, where random noise is heard as words or music.

"Ghost hunters often mistake audio pareidolia for voices on a recording."

How to use pareidolia

Learner’s notes

In plain EnglishSeeing faces or shapes in things that are really just random patterns.

When to use it

Technical but widely used online; still uncommon in casual speech.

Memory tip

Stress falls on the fourth syllable: pa-ry-DOH-lee-uh.

Trace the full origin ↓

Easily confused with

pareidolia → apophenia hallucination →

Common pairings

face pareidolia audio pareidolia a case of pareidolia pareidolia effect

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Fill the gap

Can you complete this real example?

Seeing a face in the front of a car is _____, not a hallucination.

Etymology

Formed from Greek para- 'beside, faulty' and eidōlon 'image, form'.

Origin: Greek

Synonyms

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apophenia (broader) pattern illusion

Rhymes for pareidolia

IA Odia aria Asia India Syria Bahia mania Latvia acacia Zambia Russia

See all rhymes for pareidolia →

Frequently asked questions

Is pareidolia a mental illness?

No. It is a normal feature of human perception, produced by a visual system that is tuned to detect faces quickly. Almost everyone experiences it.

What is the difference between pareidolia and apophenia?

Apophenia is the general tendency to perceive meaningful connections in unrelated data. Pareidolia is the specific visual or auditory version of it, where a vague stimulus is read as a recognisable image or sound.

Why do we see faces in objects?

The brain has dedicated face-detection circuitry that errs on the side of false positives, because historically the cost of missing a real face was higher than the cost of seeing one that was not there.

What is the meaning of pareidolia?

"pareidolia" (noun) means the tendency to see a meaningful image, especially a face, in a random or ambiguous pattern such as clouds, wood grain or burnt toast.