verb
rebrand
Rebrand (verb) means to give a product or organisation a new name, logo, or overall image.
verb
1
To give a product or organisation a new name, logo, or overall image.
"That has set off for alarm bells for critics who warn that the Secretary of Defense – pointedly rebranded “Secretary of War” – has rapidly transformed the Pentagon into the staging ground for an ideological and religious crusade."
— David Smith, ‘A very dangerous person’: alarm as Pete Hegseth revels in carnage of Iran war (2026)
"Gaining a new headcode, it is then rebranded as the 2103 Carmarthen-Fishguard Harbour - a place I'd never visited by rail."
— Paul Bigland, New trains, old trains, and splendid scenery (2022)
"Acme Co. is trying to rebrand their line of toasters under the Bewidget name."
Vocabulary Flow
Build your vocabulary from words like rebrand.
Vocabulary Flow serves the next word, and the next — meaning, pronunciation and an example each time. Practice at your level, or learn English in your own language.
Start vocabulary practice
Frequently asked questions
What is the meaning of rebrand?
"rebrand" (verb) means to give a product or organisation a new name, logo, or overall image.
