reck
Reck (verb) means to pay attention to someone or something and treat them as important.
Etymology
From Middle English recken, rekken, reken, from Old Norse rœkja (compare Old English rēċċan, rēċan (“to care, reck, take care of, be interested in, care for, desire”); whence English retch), from Proto-Germanic *rōkijaną (“to care, take care”), from Proto-Indo-European *rēǵ-, *rēg- (“to care, help”). Cognate with obsolete Dutch roeken, Low German roken, ruken (“to reck, care”), German geruhen (“to deign, condescend”), Icelandic rækja (“to care, regard, discharge”), Danish røgte (“to care, tend”), Swedish rykta (“to groom”). See reckon.