noun

sneak peek

SNEEK PEEK

Sneak peek (noun) means a short early look at something before it is released or made public, given deliberately to build interest. Example: “The studio dropped a sneak peek of the finale on social media.”

noun

A short early look at something before it is released or made public, given deliberately to build interest.

"The studio dropped a sneak peek of the finale on social media."

"Subscribers get a sneak peek at the new range a week early."

How to Use Sneak peek

Learner’s notes

In plain EnglishA quick early look at something before everyone else sees it.

When to use it

Neutral to informal; extremely common in marketing copy.

Memory tip

Remember the double 'ee' of peek matches the double 'ee' of see.

Trace the full origin ↓

Easily confused with

sneak peak sneak preview spoiler →

Common pairings

give a sneak peek sneak peek at exclusive sneak peek

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Fill the Gap

Can you complete this real example?

The studio dropped a _____ of the finale on social media.

Etymology

From 'sneak', to move or act secretly, plus 'peek', a quick look. The pairing is reinforced by the rhyme.

Origin: English

Synonyms

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preview teaser first look advance look

Related Words

trailer beta demo preview promo teaser blurb clickbait

Rhymes for sneak peek

eek week seek meek leek geek peek reek Zeek Greek cheek creek

See all rhymes for sneak peek →

Frequently Asked Questions

Is it sneak peek or sneak peak?

It is sneak peek. A peek is a quick look; a peak is the top of a mountain. 'Sneak peak' is one of the most common spelling errors in English, but it is always wrong in this phrase.

What is the difference between a sneak peek and a spoiler?

A sneak peek is released on purpose by the people behind the thing, and is designed to tempt you without giving the ending away. A spoiler reveals key information, often against the creators' wishes, and ruins the surprise.

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