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noun Uncommon

promo

PROH-moh
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Promo (noun) means an advertisement or short piece of publicity for a product, event, or show. Example: “They aired a promo for the new season right after the finale.”

noun
1
An advertisement or short piece of publicity for a product, event, or show.
"They aired a promo for the new season right after the finale."
"The radio station played a funny promo for the weekend quiz show."
"Did you see the promo for that new film on the bus stop screen?"
verb
1
To promote or publicize something.
"The band spent the week promoing their new album on morning TV."
"The author will be promoing her novel at several bookshops this month."
"We promo our shop through local radio and community noticeboards."

How to use promo

Learner’s notes

In plain EnglishShort informal word for an advert or promotional clip.

When to use it

Informal; common in media, marketing, and everyday speech but avoided in formal writing.

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Word forms

Third person singular
promos
Past tense
promoed
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Fill the gap

Can you complete this real example?

They aired a _____ for the new season right after the finale.

Etymology

A shortened, informal form of "promotion" or "promotional."

Related words

Rhymes for promo

See all rhymes for promo →

Frequently asked questions

What does “promo” mean?
The word “promo” means an advertisement or short piece of publicity for a product, event, or show. In plain terms, short informal word for an advert or promotional clip.
How do you pronounce “promo”?
“Promo” is pronounced PROH-moh (/ˈpɹəʊməʊ/ in IPA).
How do you use “promo” in a sentence?
Here is “promo” used in a sentence: “They aired a promo for the new season right after the finale.”
What part of speech is “promo”?
Depending on how it is used, “promo” can be a noun and a verb.
Is “promo” a common word?
“Promo” is an uncommon word in modern English.
How many meanings does “promo” have?
“Promo” has 2 distinct senses listed in this dictionary. The most common is: an advertisement or short piece of publicity for a product, event, or show.
What is the difference between a promo and an advertisement?
Promo is an informal, shortened term for a promotional piece of publicity, while advertisement is the broader, more formal word. Promo often specifically implies a short clip or item, such as a promo video for a TV show, rather than a full advertising campaign.
Is promo formal or informal English?
Promo is an informal, clipped form of "promotional" or "promotion," common in marketing, entertainment, and everyday speech. In formal writing, the fuller words promotion or advertisement are generally preferred.
Can promo be used as a verb?
Yes, promo can be used informally as a verb meaning to promote or publicize something, as in "they're promoing the new album." This usage is casual and less common than its use as a noun.

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