noun
sweeps
noun
1
Periods when television ratings are measured to set advertising rates.
"The network scheduled its biggest season finale during sweeps."
How to Use Sweeps
Learner’s notesIn plain EnglishThe specific weeks each year when TV audience numbers are measured for ad pricing.
Common pairings
sweeps week
during sweeps
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Fill the Gap
Can you complete this real example?
The network scheduled its biggest season finale during _____.