logo
7 synonyms for logo, grouped by meaning and by how common each one is.
Noun — A graphic symbol or design used to identify a company, brand, or organisation.
Synonyms
Everyday swaps
Common words most readers know — safe in any writing.
Less common
Still standard English, but they carry more weight.
Rare, literary or technical
Precise, but they will stand out — check the sense before using one.
How to use logo
The word patterns that sound natural to a native speaker.
company logo
design a logo
brand logo
Etymology
A 1937 shortening of "logogram" or "logotype."
Full origin of logo →Frequently asked questions
What does “logo” mean?
The word “logo” means a graphic symbol or design used to identify a company, brand, or organisation. In plain terms, the little graphic mark that represents a brand or organisation.
How do you pronounce “logo”?
“Logo” is pronounced LOH-goh (/ˈloʊ.ɡoʊ/ in IPA).
How do you use “logo” in a sentence?
Here is “logo” used in a sentence: “The new logo appears on every product and delivery van.”
What part of speech is “logo”?
“Logo” is a noun.
Where does the word “logo” come from?
The word “logo” dates back to around 1937. A 1937 shortening of "logogram" or "logotype.".
Is “logo” a common word?
“Logo” is a fairly common word in modern English, usually learned at around the B1 level.
What is the difference between a "logo" and a "brand"?
A logo is the graphic symbol or design that identifies a company, while a brand is the wider set of impressions, values, and identity it stands for. The logo is one visible part of a brand, not the whole thing.
What is the difference between a "logo" and an "emblem"?
A logo is a graphic mark used to identify a company, product, or organisation, often including a stylised name. An emblem is a symbol that represents an idea, group, or quality, and is not always tied to a commercial brand.
What is the plural of "logo"?
The plural of "logo" is "logos," formed by adding an s. Note that "logos" is also a separate word used in philosophy and theology with an unrelated meaning.
Is "logo" short for another word?
"Logo" is generally understood as a shortening of "logotype," a printing term for a single piece of type bearing a name or symbol. Today "logo" is the everyday word for any brand symbol.
