logo

The word “logo” means a graphic symbol or design used to identify a company, brand, or organisation. In plain terms, the little graphic mark that represents a brand or organisation.

“Logo” is pronounced LOH-goh (/ˈloʊ.ɡoʊ/ in IPA).

Here is “logo” used in a sentence: “The new logo appears on every product and delivery van.”

“Logo” is a noun.

The word “logo” dates back to around 1937. A 1937 shortening of "logogram" or "logotype.".

“Logo” is a fairly common word in modern English, usually learned at around the B1 level.

A logo is the graphic symbol or design that identifies a company, while a brand is the wider set of impressions, values, and identity it stands for. The logo is one visible part of a brand, not the whole thing.

A logo is a graphic mark used to identify a company, product, or organisation, often including a stylised name. An emblem is a symbol that represents an idea, group, or quality, and is not always tied to a commercial brand.

The plural of "logo" is "logos," formed by adding an s. Note that "logos" is also a separate word used in philosophy and theology with an unrelated meaning.

"Logo" is generally understood as a shortening of "logotype," a printing term for a single piece of type bearing a name or symbol. Today "logo" is the everyday word for any brand symbol.