noun
logotype
LOH-goh-type
Logotype (noun) means a symbol or design that acts as a trademark or identifying mark for a company or organisation, usually called a logo. Example: “The company redesigned its logotype for the new website.”
noun
1
A symbol or design that acts as a trademark or identifying mark for a company or organisation, usually called a logo.
"The company redesigned its logotype for the new website."
"She sketched several logotypes before settling on the final version."
"The old logotype used a bold serif typeface."
2
typography In typography, a single piece of type that combines two or more letters into one unit.
"In hot metal printing, a logotype casts two letters as a single piece of type."
"The old printing press stored several logotypes for common letter pairs."
How to use logotype
Learner’s notesIn plain EnglishA logotype is basically a company's logo, the design that identifies it.
When to use it
In everyday conversation, people almost always just say logo rather than logotype.
Memory tip
Use logotype when you want the more formal or technical word for a logo, especially in design or print contexts.
Trace the full origin ↓
Common pairings
company logotype
redesign a logotype
brand logotype
corporate logotype
Vocabulary Flow
Build your vocabulary from words like logotype.
Vocabulary Flow serves the next word, and the next — meaning, pronunciation and an example each time. Practice at your level, or learn English in your own language.
Start vocabulary practice
Fill the gap
Can you complete this real example?
The company redesigned its _____ for the new website.
Etymology
Logotype is a compound word built from the prefix logo- and the word type.
Synonyms
View more →Related words
Rhymes for logotype
See all rhymes for logotype →Frequently asked questions
What does logotype mean?
A logotype is a symbol or design that identifies a company or organisation, more commonly known as a logo.
What is the difference between a logotype and a logo?
They mean much the same thing in everyday use; logotype is simply the fuller, more formal word for a logo.
Where does the word logotype come from?
It is formed from logo- combined with type.
What is the meaning of logotype?
"logotype" (noun) means a symbol or design that acts as a trademark or identifying mark for a company or organisation, usually called a logo.
