logotype
2 synonyms for logotype, grouped by meaning and by how common each one is.
Noun — A symbol or design that acts as a trademark or identifying mark for a company or organisation, usually called a logo.
Synonyms
Everyday swaps
Common words most readers know — safe in any writing.
Rare, literary or technical
Precise, but they will stand out — check the sense before using one.
Synonyms by Meaning
1. noun
A symbol or design that acts as a trademark or identifying mark for a company or organisation, usually called a logo.
“The company redesigned its logotype for the new website.”
2. noun typography
In typography, a single piece of type that combines two or more letters into one unit.
“In hot metal printing, a logotype casts two letters as a single piece of type.”
How to use logotype
The word patterns that sound natural to a native speaker.
In everyday conversation, people almost always just say logo rather than logotype.
Etymology
Logotype is a compound word built from the prefix logo- and the word type.
Full origin of logotype →