niche market
3 synonyms and 2 antonyms for niche market, grouped by meaning and by how common each one is.
Noun — A small, clearly defined group of customers with particular needs or tastes that mainstream products do not fully serve.
Synonyms
Rare, literary or technical
Precise, but they will stand out — check the sense before using one.
specialist market
market segment
target niche
Antonyms
mass market
mainstream market
How to use niche market
The word patterns that sound natural to a native speaker.
serve a niche market
carve out a niche market
profitable niche market
niche market strategy
Neutral business vocabulary; common in marketing, retail and start-up writing.
Etymology
From French niche, a recess in a wall, from nicher, to nest; the sense of a snug, well-suited position was extended to business in the twentieth century.
Full origin of niche market →Frequently asked questions
What is the difference between a niche market and a target market?
A target market is simply the group a business aims at, and it can be very large. A niche market is a narrow slice of a broader market, defined by a specialised need that big competitors overlook.
Is a niche market always small?
It is small relative to the wider market, but it need not be unprofitable. Niche customers often pay more and stay loyal because few alternatives fit them so well.
How do you find a niche market?
Look for a need that existing products handle badly, check that enough people share it to sustain a business, and confirm they are willing to pay for a better fit.
