niche market
Niche market (noun) means a small, clearly defined group of customers with particular needs or tastes that mainstream products do not fully serve. Example: “She built the business around a niche market of left-handed guitarists.”
How to use niche market
Learner’s notesIn plain EnglishA small group of buyers who want something specific that big companies do not sell.
Neutral business vocabulary; common in marketing, retail and start-up writing.
In British English niche is usually said NEESH; many American speakers say NITCH. Both are accepted.
Trace the full origin ↓Fill the gap
Can you complete this real example?
She built the business around a _____ of left-handed guitarists.
Etymology
From French niche, a recess in a wall, from nicher, to nest; the sense of a snug, well-suited position was extended to business in the twentieth century.
Synonyms
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Rhymes for niche market
See all rhymes for niche market →Frequently asked questions
What is the difference between a niche market and a target market?
A target market is simply the group a business aims at, and it can be very large. A niche market is a narrow slice of a broader market, defined by a specialised need that big competitors overlook.
Is a niche market always small?
It is small relative to the wider market, but it need not be unprofitable. Niche customers often pay more and stay loyal because few alternatives fit them so well.
How do you find a niche market?
Look for a need that existing products handle badly, check that enough people share it to sustain a business, and confirm they are willing to pay for a better fit.
What is the meaning of niche market?
"niche market" (noun) means a small, clearly defined group of customers with particular needs or tastes that mainstream products do not fully serve.