noun
target audience
TAR-git AW-dee-uhns
Target audience (noun) means the particular group of people that a product, advertisement, film or piece of writing is created for and aimed at. Example: “The target audience for the campaign is women aged twenty-five to forty in city centres.”
noun
1
The particular group of people that a product, advertisement, film or piece of writing is created for and aimed at.
"The target audience for the campaign is women aged twenty-five to forty in city centres."
"Know your target audience before you decide on the tone of the copy."
How to use target audience
Learner’s notesIn plain EnglishThe people something is made for.
When to use it
Standard in marketing, media and education.
Memory tip
If your answer to 'who is the target audience?' is 'everyone', the answer is not usable.
Easily confused with
target market
demographic →
Common pairings
identify your target audience
reach the target audience
primary target audience
target audience research
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The _____ for the campaign is women aged twenty-five to forty in city centres.
Synonyms
View more →Related words
Rhymes for target audience
See all rhymes for target audience →Frequently asked questions
What is the difference between a target audience and a target market?
A target market is the whole group of potential buyers a business sells to. A target audience is the narrower slice a particular message or advert speaks to, and it may include people who influence the purchase rather than make it, such as parents for a children's toy.
How do you define your target audience?
Start with who already buys or engages, then describe them by age, location, income, job, interests and, most usefully, the problem they are trying to solve. Keep it narrow enough that you could name a real person who fits.
What is the meaning of target audience?
"target audience" (noun) means the particular group of people that a product, advertisement, film or piece of writing is created for and aimed at.
What is another word for target audience?
Other words for "target audience" include target market, intended audience, demographic, readership, viewership.
