noun

target audience

TAR-git AW-dee-uhns

Target audience (noun) means the particular group of people that a product, advertisement, film or piece of writing is created for and aimed at. Example: “The target audience for the campaign is women aged twenty-five to forty in city centres.”

noun

The particular group of people that a product, advertisement, film or piece of writing is created for and aimed at.

"The target audience for the campaign is women aged twenty-five to forty in city centres."

"Know your target audience before you decide on the tone of the copy."

How to use target audience

Learner’s notes

In plain EnglishThe people something is made for.

When to use it

Standard in marketing, media and education.

Memory tip

If your answer to 'who is the target audience?' is 'everyone', the answer is not usable.

Easily confused with

target market demographic →

Common pairings

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Fill the gap

Can you complete this real example?

The _____ for the campaign is women aged twenty-five to forty in city centres.

Synonyms

View more →

target market intended audience demographic readership viewership

Related words

demographic readership viewership

Rhymes for target audience

hence fence whence thence Spence valence absence science silence defence essence ambience

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Frequently asked questions

What is the difference between a target audience and a target market?

A target market is the whole group of potential buyers a business sells to. A target audience is the narrower slice a particular message or advert speaks to, and it may include people who influence the purchase rather than make it, such as parents for a children's toy.

How do you define your target audience?

Start with who already buys or engages, then describe them by age, location, income, job, interests and, most usefully, the problem they are trying to solve. Keep it narrow enough that you could name a real person who fits.

What is the meaning of target audience?

"target audience" (noun) means the particular group of people that a product, advertisement, film or piece of writing is created for and aimed at.

What is another word for target audience?

Other words for "target audience" include target market, intended audience, demographic, readership, viewership.

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demographic readership viewership