targeting
5 synonyms for targeting, grouped by meaning and by how common each one is.
Noun — The act or process of aiming something, or directing effort, at a specific person, group, or objective.
Synonyms
Everyday swaps
Common words most readers know — safe in any writing.
Less common
Still standard English, but they carry more weight.
Rare, literary or technical
Precise, but they will stand out — check the sense before using one.
directing
singling out
zeroing in
How to use targeting
The word patterns that sound natural to a native speaker.
ad targeting
precision targeting
targeting system
Frequently asked questions
What does “targeting” mean?
The word “targeting” means the act or process of aiming something, or directing effort, at a specific person, group, or objective. In plain terms, the process of deciding what or who to aim something at.
How do you use “targeting” in a sentence?
Here is “targeting” used in a sentence: “The company's ad targeting relies on browsing history.”
What part of speech is “targeting”?
“Targeting” is a noun.
Is “targeting” a common word?
“Targeting” is a fairly common word in modern English.
Is it targeting or targetting?
The correct spelling is targeting, with a single t. Because the stress in target falls on the first syllable, the final consonant is not doubled before -ing, in both British and American English. "Targetting" is a common misspelling.
What is targeting in marketing and advertising?
In marketing, targeting is the process of directing advertising or other effort at a specific group of people, chosen because they are most likely to respond. An ad campaign might use targeting based on age, location, or interests rather than showing the same message to everyone.
What is the difference between targeting and aiming?
Aiming usually describes the immediate physical act of pointing something, such as a camera or a dart, at an object. Targeting is the broader process of selecting a specific person, group, or objective and directing effort at it, so a campaign can involve targeting without anyone literally aiming at anything.
What is targeting in American football?
In American college football, targeting is a serious foul called when a player makes forcible contact with an opponent's head or neck area, or leads with the crown of the helmet, especially against a defenceless player. It carries a heavy penalty and can result in the offending player being ejected from the game.
