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loss leader in German

loss leader in German

Lockartikel
noun
(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
Lockvogelangebot
noun
(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
Lockware
noun
(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
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Translations from WikDict, CC BY-SA · example sentences from Tatoeba, CC BY 2.0 FR.