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loss leader in Portuguese

loss leader in Portuguese

chamariz
noun
(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
produto chamariz
noun
(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
produto de engodo
noun
(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
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Translations from WikDict, CC BY-SA · example sentences from Tatoeba, CC BY 2.0 FR.