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loss leader in Italian

loss leader in Italian is articolo civetta.

loss leader in Italian

articolo civetta
noun
(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
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What is "loss leader" in Italian?

"loss leader" in Italian is articolo civetta.

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Translations from WikDict, CC BY-SA · example sentences from Tatoeba, CC BY 2.0 FR.