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noun B2 Upper-Intermediate Very common

campaign

kam-PAYN
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Campaign (noun) means an organized series of actions carried out to achieve a particular goal, such as in politics, marketing, or the military. Example: “The shop ran an advertising campaign to promote its new range of shoes.”

noun
1
An organized series of actions carried out to achieve a particular goal, such as in politics, marketing, or the military.
"The shop ran an advertising campaign to promote its new range of shoes."
"The charity launched a campaign to raise awareness of food waste."
"His election campaign focused heavily on housing policy."
2
In a role-playing game, a connected series of sessions using the same characters and storyline.
"Our group meets every Friday to continue the fantasy campaign we began last winter."
"The game master spent weeks planning a campaign set in a haunted forest."
"Our Dungeons & Dragons campaign has been running for two years."
verb
1
To take part in an organized effort to achieve a goal, especially in politics.
"Residents are campaigning against plans to close the village library."
"Volunteers campaign every spring to keep the beaches free of litter."
"She campaigned tirelessly for better public transport."

How to use campaign

Learner’s notes

In plain EnglishA planned, sustained push toward a specific goal — political, military, commercial, or (in games) narrative.

Common pairings
election campaign advertising campaign run a campaign
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Word forms

Plural
campaigns
Third person singular
campaigns
Past tense
campaigned
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Fill the gap

Can you complete this real example?

The shop ran an advertising _____ to promote its new range of shoes.

Etymology

From French campagne, ultimately from Latin campus ("field"), originally referring to military operations conducted in open country.

Origin: Latin

Related words

Frequently asked questions

What does “campaign” mean?
The word “campaign” means an organized series of actions carried out to achieve a particular goal, such as in politics, marketing, or the military. In plain terms, a planned, sustained push toward a specific goal — political, military, commercial, or (in games) narrative.
How do you pronounce “campaign”?
“Campaign” is pronounced kam-PAYN (/kæmˈpeɪn/ in IPA).
How do you use “campaign” in a sentence?
Here is “campaign” used in a sentence: “The charity launched a campaign to raise awareness of food waste.”
What part of speech is “campaign”?
Depending on how it is used, “campaign” can be a noun and a verb.
Where does the word “campaign” come from?
The word “campaign” comes from Latin. From French campagne, ultimately from Latin campus ("field"), originally referring to military operations conducted in open country.
Is “campaign” a common word?
“Campaign” is a very common word in modern English, usually learned at around the B2 level.
How many meanings does “campaign” have?
“Campaign” has 3 distinct senses listed in this dictionary. The most common is: an organized series of actions carried out to achieve a particular goal, such as in politics, marketing, or the military.
What are the types of campaign?
Common types include political campaigns (to win elections or influence policy), marketing and advertising campaigns (to promote products or brands), military campaigns (coordinated operations toward a strategic aim), and social or awareness campaigns (to shift public attitudes or raise money for a cause). Each is organized and goal-driven.
What is the difference between a campaign and a project?
A project is any planned piece of work with a defined outcome. A campaign is a particular kind of effort aimed at persuading, promoting, or winning something, usually through a coordinated series of actions over time. Campaigns are often public and competitive, as in politics, advertising, or war.
What is an example of a campaign?
A presidential election campaign, a company's advertising push for a new product, a charity's fundraising drive, or a military operation to capture territory are all campaigns. Each brings together organized, sustained effort directed at one clear objective, rather than a single isolated action.
What does it mean to campaign for something?
Used as a verb, to campaign means to work in an organized, sustained way toward a goal — such as campaigning for election, for a change in the law, or for a social cause. It implies active, public effort to persuade people and win their support.

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