noun

enablement

in-AY-buhl-muhnt

Enablement (noun) means In business, the practice of giving a team the training, content, tools and information they need to do their job well, most often used of sales teams. Example: “She runs enablement for the commercial organisation.”

noun

business jargon In business, the practice of giving a team the training, content, tools and information they need to do their job well, most often used of sales teams.

"She runs enablement for the commercial organisation."

"The enablement team built a playbook for every product line."

The act of making something possible, or the state of being made possible.

"The grant funded the enablement of remote learning in rural schools."

legal In patent law, the requirement that a patent application describe the invention fully enough for a skilled person to make and use it without undue experimentation.

"The claim was rejected for lack of enablement."

How to Use Enablement

Learner’s notes

In plain EnglishGiving people the tools and know-how they need to do their job.

When to use it

Heavily used in software and SaaS companies; outside that world it can read as corporate jargon.

Easily confused with

empowerment → onboarding → enabling →

Common pairings

sales enablement enablement team partner enablement enablement content

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Fill the Gap

Can you complete this real example?

She runs _____ for the commercial organisation.

Etymology

From the verb 'enable', from 'en-' (to make, put into) plus 'able', with the noun-forming suffix '-ment'.

Origin: English

Synonyms

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sales enablement capability building training and support facilitation empowerment provision

Related Words

service provide supply feed provision clause empowerment facility

Rhymes for enablement

cement element clement movement pavement tenement inclement abatement amusement statement agreement excrement

See all rhymes for enablement →

Frequently Asked Questions

What does a sales enablement team actually do?

It equips salespeople to sell: onboarding and training new reps, producing pitch decks, battlecards and case studies, running the sales tooling, and feeding back to product and marketing on what customers actually object to. The measure of success is usually shorter ramp time for new hires and higher win rates.

What is the difference between enablement and training?

Training is a set of events that teach skills. Enablement is the whole ongoing system around performance, including content, tools, processes and coaching, with training as one component of it.

What is the difference between enablement and empowerment?

Enablement is about capability: giving people what they need to do the work. Empowerment is about authority: giving them permission to decide. A team can be well enabled and still unable to act without sign-off.

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