gear up
Gear up (phrasal verb) means to get ready for something demanding that is about to happen, or to get other people or an organisation ready for it. Example: “Retailers are already gearing up for Christmas.”
How to use gear up
Learner’s notesIn plain EnglishTo get yourself or something ready for a big effort.
Informal to neutral. Almost always followed by for or to: gear up for a launch, gear up to expand.
Do not confuse gear up with geared towards, which means designed or aimed at a particular group.