noun

merchandising

MURCHN-deye-zihng

noun

The activity of promoting and arranging goods for sale, including displays, pricing, and advertising.

"Good merchandising can turn a slow-selling product into a bestseller just by changing where it sits on the shelf."

Branded products released to promote a film, show, band, or similar franchise.

"The movie studio made more from merchandising than from ticket sales."

How to Use Merchandising

Learner’s notes

In plain EnglishThe business of promoting products for sale, or the branded products themselves.

Common pairings

visual merchandising merchandising strategy film merchandising

merchandisings plural

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Good _____ can turn a slow-selling product into a bestseller just by changing where it sits on the shelf.

From merchandise plus the suffix -ing, describing the ongoing practice or business of promoting goods.

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